Grow Your Business Through Events

Wondering what it takes to become a better brand? Then the BBB Network is the place for you! I live and breathe branding, as a freelance marketer and event professional I focus on servicing my clients in a way that helps to establish and promote their brand identity. I am constantly looking for ways to strengthen both my business and personal brand. I have a knack for helping business owners to look at their business image from their client’s eyes allowing them to take deliberate action to mold... (more...)

Earlier this week my husband forwarded me an article entitled Fake Boston bridal show signs up thousands. The article begins: “Scammers set up a Web site advertising a fake bridal show billed as the “biggest and most extravagant” and used it to steal from thousands of brides-to-be and their vendors, who were lured by chances to win “fabulous gifts and prizes,” police and FBI experts said Monday.” Click Here to Read the Full Article Vendors for this event paid up to $4,000... (more...)

For those of you following our blog, you are already aware of the small business services we offer. We are pleased to announce we are running an introductory special. Save 30% when you book your event between 2/14/2010 and 3/14/2010. Promotion valid for “Mixing Business with Pleasure – Full Service Business Event Planning” only. Date of the event must occur between 6/1/2010 – 10/21/2010. Subject to date availability. Not valid with any other promotion. SPECIAL EVENTS COMPANY UNVEILS... (more...)

How I…Grew by Ditching My Only Client, JANUARY 28, 2010 [Summary] To say it was a rough time to start up a tech company after the dot-com bubble of the late ’90s burst would be an understatement. For digital agency Rokkan, which was started in 2000 by two twenty-somethings out of a Jersey City, N.J., living room with limited resources, it was sink or swim. Things looked promising when Rokkan landed their first and only client, a major rock musician who was launching a new clothing line,... (more...)

The purpose of a business launch party is to introduce your business (and yourself) to your industry and prospective clients. Introducing your business in a way that is both beneficial and memorable for your guests can help to ensure your business gets off to a solid start. So when should you have a launch party? Contrary to what seems natural, a business’ launch party should not take place immediately following the “opening” or establishment of the business. On day one of your business no... (more...)

Your website is often the first contact a prospect has with your business. A well-designed and informative website is essential for any small business owner. As a marketing professional and web designer, I inherently evaluate every website that I visit. Because small business owners are my target market, I’m constantly looking at websites. It is very clear that many of these businesses either do not have the available resources or do not have a good understanding of the importance of a well build... (more...)

What is Wall Street Wednesday? The Wall Street Journal Digital Network has a section specifically for small businesses. They address business related topics such as Financing & Investing, Building your Business, Technology, Franchising and more. Every Wednesday we will share a relevant small business article from the Wall Street Journal and provide our take on what WSJ has to say. When Business Owners Are Control Freaks – January 24, 2010 In the start-up years, the necessity of dictating how... (more...)

Are you tracking your online statistics? Most businesses have discovered the benefit to online marketing opportunities. However, many neglect to evaluate the performance of their electronic efforts. Let’s think about it like this, you spend $500 to have your website professionally designed, invest an hour or more per day to social media initiatives, write tons of (key word rich) articles, blog posts, guest blog posts and at the end of the day no one sees or reads any of it. Problem right? YES! If... (more...)

What is Wall Street Wednesday? The Wall Street Journal Digital Network has a section specifically for small businesses. They address business related topics such as Financing & Investing, Building your Business, Technology, Franchising and more. Every Wednesday we will share a relevant small business article from the Wall Street Journal and provide our take on what WSJ has to say. Three Best Ways to Win a New Client, January 14, 2010 Many small businesses ring in the new year by taking a fresh... (more...)

What is a Target Market? A target market is the market segment to which you market your products and service. It is mainly defined by age, gender, geography, socio-economic grouping, technographic, or any other combination of demographics. Key Points From The Video: Choose a specific (narrow) target market Don’t be afraid to narrow your target market too far It is your business, and therefore your choice in what types of clients you really want to work with A narrow and clearly defined target... (more...)